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화제의 신간

Poor Economics (Hardcover)
Esther Duflo
 40,380원


The 5 Levels of Leadership (Paperback)
존 맥스웰 지음
 15,280원

Demand: How to Discover It, Exploit It, and Why Everything Depends on It (Paperback)
에이드리언 J. 슬라이워츠키 지... 7,490원

That Used to Be Us (Perfect Paperback)
토머스 L. 프리드먼 지음
 16,640원

2011 베스트!






Brandwashed (Paperback)
마틴 린드스트롬 지음
 18,160원


Disciplined Dreaming (Hardcover)
Josh Linkner
 39,690원

Poke the Box (Hardcover)
Godin, Seth
 18,960원

신간알림

베스트셀러: 최근 일주일간 가장 많이 판매된 도서입니다.
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1.  
 
Predictably Irrational: The Hidden Forces That Shape Our Decisions (Mass Market Paperback, International)
댄 애리얼리 지음 | Harper Collins
7,900원(36% 할인 / 80원)
2.  
 
The Tipping Point : How Little Things Can Make a Big Difference (Paperback)
말콤 글래드웰 지음 | Little Brown Books
8,770원(35% 할인 / 90원)
3.  
 
Revenge of the Tipping Point : Overstories, Superspreaders, and the Rise of Social Engineering (Paperback)
Little, Brown and Company
19,400원(39% 할인 / 200원)
4.  
 
Advertising Campaign Strategy: A Guide to Marketing Communication Plans (Paperback, 5)
Parente, Donald | Cengage Learning
55,000원(0% 할인 / 1,650원)

5.  
 
The Tipping Point: How Little Things Can Make a Big Difference (Paperback)
말콤 글래드웰 지음 | Back Bay Books
17,290원(35% 할인 / 180원)
6.  
 
Revenge of the Tipping Point : Overstories, Superspreaders, and the Rise of Social Engineering (Hardcover)
Little, Brown and Company
33,600원(30% 할인 / 340원)
7.  
 
ISE Essentials of Marketing Research (Paperback, 6 ed)
Joseph Hair | McGraw-Hill Education
109,810원(18% 할인 / 5,500원)
8.  
 
CB : Consumer Behavior (Paperback, 9 ed)
Barry J. Babin | Cengage Learning
49,000원(0% 할인 / 1,470원)

9.  
 
This Is Marketing : You Can't Be Seen Until You Learn to See (Paperback)
세스 고딘 | Penguin Publishing Group
18,700원(25% 할인 / 940원)
10.  
 
Marketing Research: Methodological Foundations, 12th Edition (Paperback)
돈 이아코부치 | Createspace Independent Publishing Platform
68,750원(18% 할인 / 3,440원)
11.  
 
Market Wizards, Updated: Interviews with Top Traders (Paperback)
Schwager, Jack D. | John Wiley & Sons Inc
39,690원(25% 할인 / 800원)
12.  
 
Essentials of Marketing Research (Paperback, Pass Code, 4th)
William G. Zikmund | South-Western Pub
460,840원(18% 할인 / 23,050원)

13.  
 
E-Marketing: A revolution in modern marketing (Paperback)
Shima Safarmohammadluo | LAP Lambert Academic Publishing
103,470원(10% 할인 / 3,110원)
14.  
 
Produktr?krufmanagement: Vorbereitung, Durchf?rung Und Regeneration (Paperback)
Raithel, Sascha | Springer Gabler
49,250원(10% 할인 / 1,480원)
15.  
 
Multisensorisches Design Von Verkaufsumgebungen: Sehen, H?en, Riechen (Paperback, 2, 2. Auflage 2025)
Marko Sarstedt | Springer Gabler
49,250원(10% 할인 / 1,480원)
16.  
 
Markentools II - New Brand Sprint: In 3 Stunden Eine Relevante Markenpositionierung Entwickeln (Paperback)
Carsten Baumgarth | Springer Gabler
29,540원(10% 할인 / 890원)

17.  
 
Multivariate Analysis: An Application-Oriented Introduction (Hardcover, 3, Third 2025)
Klaus Backhaus | Springer Gabler
213,500원(10% 할인 / 6,410원)
18.  
 
Multivariate Analysemethoden: Eine Anwendungsorientierte Einf?rung (Hardcover, 18, 18. Auflage 202)
Klaus Backhaus | Springer Gabler
98,530원(10% 할인 / 2,960원)
19.  
 
Consumer Responses to Corporate Responsibility and Branding: The Roles of Multinational Corporations' Media Investments, National Institutions and Int (Paperback)
Lukas Zimmer | Springer Gabler
180,650원(10% 할인 / 5,420원)
20.  
 
Strategisches Marketing: Grundlagen, Ma?ahmen Und Umsetzung (Paperback)
Klaus Vollert | Springer Gabler
65,680원(10% 할인 / 1,980원)

21.  
 
Customer Experience in the Context of Omnichannel Retailing: Analysis of Marketing Instruments, Channel Integration and Customer Experience Dimensions (Paperback)
Nils Fr?zel | Springer Gabler
180,650원(10% 할인 / 5,420원)
22.  
 
Advertising Management: Concepts, Theories, Research and Trends (Paperback)
Rabindranath, Manukonda | Palgrave Macmillan
164,230원(10% 할인 / 4,930원)
23.  
 
Marketingcontrolling Kompakt: Marketing Metrics, Marketing Analytics Und Controllinginstrumente (Paperback)
Sven Reinecke | Springer Gabler
82,100원(10% 할인 / 2,470원)
24.  
 
CVMBoK: A Guide to Customer Value Management (Paperback)
Sarūnas Chomentauskas | Exacaster
44,870원(18% 할인 / 2,250원)

25.  
 
Marketing and Dysfunctional Consumer Behaviour: Understanding How and When Marketing Drives Problematic Consumption Patterns (Hardcover)
Gioele Zamparo | Springer
164,230원(10% 할인 / 4,930원)
26.  
 
Relationship-Oriented Sustainability Marketing: Concepts, Challenges, and Opportunities (Hardcover)
Guido Grunwald | Palgrave Macmillan
262,780원(10% 할인 / 7,890원)
27.  
 
Emotion-Driven Innovation: A Methodology to Envision Emotion-Focused New Product Ideas (Paperback)
Teresa Alaniz | Springer
106,740원(10% 할인 / 3,210원)
28.  
 
In One Word: The Power of Razor-Sharp Brand Positioning to Lower Costs and Improve Results (Paperback)
Michael Behnke | Springer
56,850원(18% 할인 / 2,850원)

29.  
 
The Research Contributions of Donald R. Lehmann to Marketing, Volume 6: Innovation Diffusion, Strategy, and Marketing Performance (Hardcover)
Jacob Goldenberg | Palgrave Macmillan
328,480원(10% 할인 / 9,860원)
30.  
 
The Research Contributions of Donald R. Lehmann to Marketing, Volume 5: Advertising and Branding (Hardcover)
Kevin Lane Keller | Palgrave Macmillan
326,850원(10% 할인 / 9,810원)
31.  
 
The Research Contributions of Donald R. Lehmann to Marketing, Volume 4: Customer Behavior (Hardcover)
Jeffrey R. Parker | Palgrave Macmillan
326,850원(10% 할인 / 9,810원)
32.  
 
The Research Contributions of Donald R. Lehmann to Marketing, Volume 3: Empirical Generalizations and Meta-Analysis (Hardcover)
John G. Lynch Jr | Palgrave Macmillan
326,850원(10% 할인 / 9,810원)

33.  
 
The Research Contributions of Donald R. Lehmann to Marketing, Volume 2: Analysis Methods (Hardcover)
Oded Netzer | Palgrave Macmillan
326,850원(10% 할인 / 9,810원)
34.  
 
The Research Contributions of Donald R. Lehmann to Marketing, Volume 1: Measurements, Models, and Metrics (Hardcover)
Joel Huber | Palgrave Macmillan
326,850원(10% 할인 / 9,810원)
35.  
 
Rethinking Retail: A Marketer's Guide to Decoding Consumer Preference Through Data Analytics (Hardcover, 2, Second 2025)
Martin Block | Palgrave Macmillan
73,890원(10% 할인 / 2,220원)
36.  
 
The Salt Test: How to Take an Innovative Product from Idea to Scale (Paperback)
Kingsley Maunder | Kingsley Maunder
20,950원(18% 할인 / 1,050원)

37.  
 
Marketing Your Invention, Product, or Journey, Fourth Edition (Paperback)
David Postolski | American Bar Association
82,030원(10% 할인 / 2,470원)
38.  
 
The Sage Handbook of Political Marketing (Hardcover)
Paul Baines | Sage Publications Ltd
227,880원(10% 할인 / 6,840원)
39.  
 
Don't Think Pink: What Really Makes Women Buy and How to Increase Your Share of This Crucial Market (Paperback)
Thomas Nelson | Amacom
29,910원(18% 할인 / 1,500원)
40.  
 
Sales Truth: Debunk the Myths. Apply Powerful Principles. Win More New Sales. (Paperback, Itpe)
Mike Weinberg | HarperCollins Leadership
29,910원(18% 할인 / 1,500원)

41.  
 
Marketing Measurement and Analytics: An Introduction (Paperback)
Greg Kihlstrom | Mercury Learning and Information
62,830원(18% 할인 / 3,150원)
42.  
 
Click Here: The Art and Science of Digital Marketing and Advertising (Hardcover)
Alex Schultz | Little, Brown Spark
47,880원(18% 할인 / 2,400원)
43.  
 
Heart Over Hype: Transforming Higher Ed Marketing with Empathy (Paperback)
Jaime Hunt | Pretty Lake Press
35,910원(18% 할인 / 1,800원)
44.  
 
Courageous Marketing: The B2B Marketer's Playbook for Career Success (Hardcover)
Udi Ledergor | Actionable Ideas Press
47,870원(18% 할인 / 2,400원)

45.  
 
Courageous Marketing: The B2B Marketer's Playbook for Career Success (Paperback)
Udi Ledergor | Actionable Ideas Press
38,890원(18% 할인 / 1,950원)
46.  
 
The Momentum Blueprint. Unlocking Success Through Resilience Strategies for Building Unstoppable Success (Paperback)
Rob Sperry | Rob Sperry
34,390원(18% 할인 / 1,720원)
47.  
 
Influencer Boot Camp: A Guide to Building a Successful Social Media Business (Hardcover)
존 빅스 | Apress
37,390원(18% 할인 / 1,870원)
48.  
 
Brand Marketing (Paperback)
Christopher L. Myers | Cognella Academic Publishing
146,090원(10% 할인 / 4,390원)

49.  
 
Strategy First - La strategia prima di tutto: Il manuale di marketing strategico per startup e PMI (Paperback)
Stefano Verga | Independently Published
29,490원(18% 할인 / 1,480원)
50.  
 
Pro Painter's Marketing Edge: Expert Marketing Strategies to Boost Your Painting Business (Paperback)
Jeff Lockwood | Independently Published
37,330원(18% 할인 / 1,870원)


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