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화제의 신간

Poor Economics (Hardcover)
Esther Duflo
 37,900원


The 5 Levels of Leadership (Paperback)
존 맥스웰 지음
 15,280원

Demand: How to Discover It, Exploit It, and Why Everything Depends on It (Paperback)
에이드리언 J. 슬라이워츠키 지... 7,490원

That Used to Be Us (Perfect Paperback)
토머스 L. 프리드먼 지음
 16,640원

2011 베스트!






Brandwashed (Paperback)
마틴 린드스트롬 지음
 18,160원


Disciplined Dreaming (Hardcover)
Josh Linkner
 37,510원

Poke the Box (Hardcover)
Godin, Seth
 17,920원

신간알림

베스트셀러: 최근 일주일간 가장 많이 판매된 도서입니다.
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1.  
 
Revolutionary Wealth: How It Will Be Created and How It Will Change Our Lives (Paperback)
앨빈 토플러. 하이디 토플러 지음 / doubleday
20,080원(20%off)/1,010점
2.  
 
Never Lose a Customer Again: Turn Any Sale Into Lifelong Loyalty in 100 Days (Hardcover)
Joey Coleman / Portfolio
40,010원(20%off)/2,010점
3.  
 
Marketing 6.0: The Future Is Immersive (Hardcover)
필립 코틀러 / Wiley
31,620원(35%off)/320점
4.  
 
Undue Hate: A Behavioral Economic Analysis of Hostile Polarization in Us Politics and Beyond (Paperback)
Daniel F. Stone / MIT Press
41,090원(20%off)/2,060점

5.  
 
Desnudando La Mente del Consumidor: Consumer Insights En El Marketing / Undressing the Consumer's Mind: Consumer Insights in Marketing (Paperback)
Cristina Qui?nes / Planeta Publishing
25,190원(18%off)/1,260점
6.  
 
Why You Buy (Paperback)
Lorne Tepperman / Rock's Mills Press
35,030원(18%off)/1,760점
7.  
 
Meaningful Measurement of the Customer Experience, 2nd Edition (Paperback)
/ Independently Published
26,660원(18%off)/1,340점
8.  
 
Why Malaysian Consumers Prefer Online Purchases (Paperback)
Jun Yew Goh / Independently Published
21,040원(18%off)/1,060점

9.  
 
Consumer Behaviour in Hospitality and Tourism : Contemporary Perspectives and Challenges (Paperback)
Saloomeh Tabari / Routledge
65,590원(18%off)/3,280점
10.  
 
Consumer Behaviour in Hospitality and Tourism : Contemporary Perspectives and Challenges (Hardcover)
Saloomeh Tabari / Routledge
239,380원(18%off)/11,970점
11.  
 
Verhaltensokonomik: Die Psychologischen Determinanten Menschlicher Entscheidungen (Paperback)
Peter Witt / Kohlhammer
52,390원(10%off)/1,580점
12.  
 
Anti-Consumption : Exploring the Opposition to Consumer Culture (Paperback)
Helene Cherrier / Routledge
70,900원(18%off)/3,550점

13.  
 
Do B2B Better: Drive Growth Through Game-Changing Customer Experience (Hardcover)
Jim Tincher / Customer-Focused Change Publishing
43,510원(18%off)/2,180점
14.  
 
Do B2B Better: Drive Growth Through Game-Changing Customer Experience (Paperback)
Jim Tincher / Customer-Focused Change Publishing
26,660원(18%off)/1,340점
15.  
 
Value Realization in the Phygital Reality Market (Paperback)
Huang Lin / Springer Nature B.V.
61,630원(10%off)/3,090점
16.  
 
Social Media Addiction in Generation Z Consumers (Paperback)
Teresa Berenice Trevino Benavides / Springer Nature B.V.
61,630원(10%off)/3,090점

17.  
 
The Reign of the Customer (Paperback)
Claes Fornell / Springer Nature B.V.
61,630원(10%off)/3,090점
18.  
 
Consuming the Environment (Paperback, 1)
Myra J. Hird / Routledge
63,810원(18%off)/3,200점
19.  
 
Consuming the Environment (Hardcover, 1)
Myra J. Hird / Routledge
239,380원(18%off)/11,970점
20.  
 
Design for Impact: Your Guide to Designing Effective Product Experiments (Paperback)
Erin Weigel / Two Waves Books
61,630원(10%off)/1,850점

21.  
 
The Power of Demand Generation For B2B Marketing Success: How To Leverage Demand Generation in B2B Marketing (Paperback)
Harrell Howard / Independently Published
49,130원(18%off)/2,460점
22.  
 
New Directions in Behavioral Pricing (Hardcover)
Chezy Ofir / World Scientific Publishing Company
123,570원(18%off)/6,180점
23.  
 
Maladaptive Consumer Behavior: Theory, Research, and Intervention (Hardcover, 2024)
Ingrid Martin / Palgrave Macmillan
246,580원(10%off)/7,400점
24.  
 
Enhancing and Predicting Digital Consumer Behavior with AI (Hardcover)
Thomas Heinrich Musiolik / Igi Global
554,670원(18%off)/27,740점

25.  
 
AI Impacts in Digital Consumer Behavior (Hardcover)
Thomas Heinrich Musiolik / Igi Global
456,370원(18%off)/22,820점
26.  
 
Marketing Innovation Strategies and Consumer Behavior (Paperback)
Belem Barbosa / Igi Global
377,600원(10%off)/11,330점
27.  
 
Marketing Innovation Strategies and Consumer Behavior (Hardcover)
Belem Barbosa / Igi Global
456,370원(18%off)/22,820점
28.  
 
The Customer Tomorrow: Strategies for Keeping Pace with Rapidly Changing Behaviors, Technologies, and Expectations (MP3 CD)
Knowledge@wharton / Ascent Audio
58,950원(18%off)/2,950점

29.  
 
The Customer Tomorrow: Strategies for Keeping Pace with Rapidly Changing Behaviors, Technologies, and Expectations (Audio CD)
Knowledge@wharton / Ascent Audio
35,080원(18%off)/1,760점
30.  
 
Economic Development and Consumption Patterns in Asian Countries (Hardcover, 2024)
Shashika D. Rathnayaka / Springer
215,750원(10%off)/6,480점
31.  
 
Six Networking Strategies for Entrepreneurs: Networking 101 for new startups and first-time entrepreneurs (Paperback)
Matt (Handshakin) Holmes / Independently Published
12,460원(18%off)/630점
32.  
 
Consumer Behavior in Practice: Strategic Insights for the Modern Marketer (Paperback, 2024)
Eugene Y. Chan / Palgrave Macmillan
107,860원(10%off)/3,240점

33.  
 
The Paradox of Choice - How More Options Lead to Less Satisfaction (Paperback)
Viruti Shivan / Viruti Shivan
26,660원(18%off)/1,340점
34.  
 
Plunkett's Consumer Products, Cosmetics, Hair & Personal Services Industry Almanac 2024: Consumer Products, Cosmetics, Hair & Personal Services Indust (Paperback)
Jack W. Plunkett / Plunkett Research
616,480원(10%off)/18,500점
35.  
 
The Customer of the Future: 10 Guiding Principles for Winning Tomorrow's Business (Paperback)
Blake Morgan / HarperCollins Leadership
28,060원(18%off)/1,410점
36.  
 
Future-Proofing Travel: How to Create a Resilient and Sustainable Industry (Paperback)
Caroline Bremner / Kogan Page
64,570원(18%off)/3,230점

37.  
 
Consumer Behaviour : Understanding Consumers in a Digital Landscape (Hardcover)
Jean-Eric Pelet / Kogan Page
260,660원(18%off)/13,040점
38.  
 
Consumer Behaviour : Understanding Consumers in a Digital Landscape (Paperback)
Jean-Eric Pelet / Kogan Page
79,770원(18%off)/3,990점
39.  
 
Retail Marketing : Contemporary Approaches to Retailing in the Digital and Experience Economy (Hardcover, 1)
Sarah Montano / Kogan Page
225,190원(18%off)/11,260점
40.  
 
Retail Marketing : Contemporary Approaches to Retailing in the Digital and Experience Economy (Paperback, 1)
Sarah Montano / Kogan Page
70,900원(18%off)/3,550점

41.  
 
Fostering Consumer Well-Being: Theory, Evidence, and Policy (Hardcover, 2024)
Fatih Sonmez / Springer
246,580원(10%off)/7,400점
42.  
 
Marketing Mastery: Winning Strategies for Driving Sales and Growth (Paperback)
M. K. Arman / Independently Published
21,040원(18%off)/1,060점
43.  
 
Redefining Retail: 10 Guiding Principles for a Post-Digital World (MP3 CD)
주셉페 스틸리아노 / Ascent Audio
64,510원(18%off)/3,230점
44.  
 
Redefining Retail: 10 Guiding Principles for a Post-Digital World (Audio CD)
필립 코틀러 / Ascent Audio
64,570원(18%off)/3,230점

45.  
 
HOW DO YOU LIKE IT? Customer Services: Standardisation or Personalisation?: New Edition (Paperback)
Victoria Schaal / Independently Published
12,610원(18%off)/640점
46.  
 
Future-Proofing Travel: How to Create a Resilient and Sustainable Industry (Hardcover)
Caroline Bremner / Kogan Page
227,480원(18%off)/11,380점
47.  
 
Household Demand for Consumer Goods in Developing Countries : A Comparative Perspective with Developed Countries (Paperback)
Eliyathamby A. Selvanathan / Routledge
70,900원(18%off)/3,550점
48.  
 
The Routledge Handbook of Digital Consumption (Paperback, 2 ed)
Rosa Llamas / Routledge
77,990원(18%off)/3,900점

49.  
 
Market Process and Market Order: From Human Action, But Not of Human Design (Paperback)
Rosolino A. Candela / Lexington Books
61,630원(10%off)/1,850점
50.  
 
The Paradox of Plenty: Existential Strategies for Decisive Living (Paperback)
Casper Brix / Casper Brix Pedersen
23,790원(18%off)/1,190점


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